ABOUT US
We are a California-based family company focused on building reliable recovery gear. Our mission is to provide drivers with safe, durable, and dependable towing solutions.
We know how to build quality products, and we are proud to be expanding our operations with plans to open our own manufacturing facility here in the United States. Support a local business and become part of our story!
WE STAND FOR
Our mission is to ensure safety and confidence on the road by delivering high-quality towing ropes that meet the highest standards. We are committed to implementing innovative solutions, maintaining the reliability of our products, and building trusted relationships with our customers to become their indispensable partner in any situation.
We are an Alice Viejo, California family dedicated to creating reliable tow straps. Our mission is to provide every driver with safe and durable towing solutions.
We know how to make a quality product, and are proud to have started in the trade to soon open our own manufacturing facility here in the United States. Support a local business and be a part of our story!
Warranty
Our products come with a warranty of at least 12 months against manufacturing defects. We stand behind every item and are ready to support you in any situation.
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Frequently asked questions
Built by Experience
ATR was created by people who understand off-road recovery firsthand. We design equipment that we would trust on our own vehicles — strong, straightforward, and dependable when it matters most.
Every ATR strap is assembled and inspected in California before it reaches the customer. We focus on accurate load ratings, reinforced stitching, and real-world performance — not inflated numbers. Our gear is built to handle actual recovery situations, not just look good on paper.
